Privacy Policy

This Privacy Policy explains how EGRE collects, uses, stores and protects personal information when you use our website, contact us, submit an enquiry, use our forms, interact with our digital tools, or engage with our real estate advisory services.

For the purpose of this Policy, "EGRE", "we", "our" or "us" refers to EGRE and its affiliated businesses, including our UAE, UK and international operations, as applicable.

Our website and services may be operated by or in connection with:

and other EGRE group or affiliated entities operating across London, Dubai and China.

1. Information we collect

We may collect and process the following types of personal information:

Contact information

Name, email address, phone number, WhatsApp number, address, country of residence and preferred method of contact.

Property enquiry information

Budget, preferred location, property type, investment objective, buying timeline, financing preference, nationality or residency status where relevant, language preference and property requirements.

Client relationship information

Notes from calls, meetings, viewings, correspondence, offers, transaction history, preferences and communications with our team.

Identity and compliance information

Where required for legal, regulatory, anti-money laundering, know-your-client or transaction purposes, we may request copies of passports, Emirates ID, proof of address, source of funds information, company documents or other due diligence material.

Website and technical information

IP address, browser type, device information, pages visited, time spent on the website, referral source, approximate location, cookie identifiers and analytics data.

AI chatbot or digital assistant information

If you use an EGRE chatbot, AI assistant or online intake tool, we may process the messages, answers and information you submit in order to respond to your enquiry, qualify your requirements and create a structured lead summary for our team.

Please do not submit confidential, highly sensitive, legal, medical, financial or unnecessary personal information through website forms or chatbot tools.

2. How we collect information

We collect information when you:

• Submit an enquiry form.
• Contact us by email, phone, WhatsApp or social media.
• Book a call, valuation, consultation or viewing.
• Subscribe to updates or market insights.
• Use our website, chatbot or digital advisory tools.
• Engage EGRE for sales, lettings, management, advisory or acquisition services.
• Attend meetings, events or introductions.
• Interact with our advertising, social media or marketing campaigns.
• Provide documents for due diligence, AML or transaction purposes.

We may also receive information from third parties, including introducers, agents, developers, landlords, sellers, buyers, professional advisers, public registers, portals, CRM systems, analytics providers and marketing platforms.

3. Why we use your information

We use personal information for the following purposes:

• To respond to enquiries.
• To understand your property requirements.
• To arrange calls, meetings, valuations and viewings.
• To provide real estate advisory, sales, lettings, acquisition, management or investment-related services.
• To assess suitability of properties or investment opportunities.
• To introduce you to relevant team members, agents, developers, landlords, sellers, buyers or professional advisers.
• To prepare proposals, reports, valuations, market commentary or advisory materials.
• To manage client relationships and communications.
• To comply with legal, regulatory, AML, KYC, tax, accounting and record-keeping obligations.
• To improve our website, services, marketing and client experience.
• To send market insights, property updates or marketing communications where permitted.
• To protect our rights, prevent fraud and ensure website security.

The UAE PDPL and UK-style privacy principles both emphasise transparency, clear purposes and individual rights. The UK Information Commissioner's Office also states that organisations should tell individuals what data is collected, why it is used, lawful bases, retention, sharing and individual rights.

4. Legal basis for processing

Depending on the circumstances, we may process your personal information on one or more of the following bases:

Consent

Where you have given us permission, for example to receive certain marketing communications or use optional cookies.

Contractual necessity

Where processing is needed to provide services you have requested or to take steps before entering into an agreement.

Legal obligation

Where we must process information to comply with applicable laws, regulations, AML/KYC requirements, accounting or reporting obligations.

Legitimate interests

Where processing is necessary for our legitimate business interests, such as responding to enquiries, operating our business, improving services, managing relationships, preventing fraud and marketing relevant services, provided your rights do not override those interests.

Public interest or legal claims

Where processing is necessary to establish, exercise or defend legal rights or comply with lawful requests.

5. Marketing communications

We may send you market updates, property opportunities, insights, invitations or service-related communications where permitted by law.

You may opt out of marketing communications at any time by clicking the unsubscribe link in an email or contacting us directly.

Even if you opt out of marketing, we may still send you service-related communications relating to an active enquiry, instruction, transaction or legal obligation.

6. AI chatbot and automated tools

If our website uses an AI chatbot, lead qualification assistant or similar digital tool, the tool may process the information you provide in order to:

• Understand your property requirements.
• Ask follow-up questions.
• Prepare a structured enquiry summary.
• Route your enquiry to the appropriate EGRE team member.
• Improve response quality and client experience.

AI-generated responses are for general information only. They do not constitute legal, tax, financial, mortgage, investment or professional advice. Any property recommendation or advisory output should be reviewed by an EGRE adviser before you rely on it.

You should not submit sensitive, confidential or unnecessary personal information into the chatbot.

We may use third-party technology providers to operate chatbot, database, hosting, analytics or communication tools. Where we do so, we take reasonable steps to ensure that personal information is handled appropriately.

7. Who we share information with

We may share your personal information with:

• EGRE group companies, affiliated entities and offices.
• EGRE consultants, agents, employees, contractors and representatives.
• Developers, landlords, sellers, buyers, brokers or introducers where relevant to your enquiry.
• Professional advisers, including lawyers, accountants, tax advisers, mortgage advisers, valuation advisers and compliance consultants.
• Property portals, CRM providers, website hosting companies, cloud providers, email providers, analytics providers and marketing platforms.
• Payment, banking, escrow, trustee office or transaction service providers where required.
• Government authorities, regulators, courts, law enforcement agencies or other bodies where legally required.
• Prospective buyers, investors or business partners in the event of a business sale, restructuring or corporate transaction.

We only share information where reasonably necessary for the purposes described in this Policy.

8. International transfers

EGRE operates internationally, including across the UAE, UK and China-facing markets. Your information may therefore be transferred to or accessed from countries outside your country of residence.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections, limited access and secure systems where applicable.

9. Data retention

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may vary depending on:

• The nature of your enquiry or relationship with us.
• Whether a transaction or instruction is active.
• Legal, AML, accounting or regulatory requirements.
• Whether information may be required for legal claims or dispute resolution.
• Whether you remain subscribed to marketing communications.

Where information is no longer required, we will delete, anonymise or securely archive it.

10. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, email, messaging platform or online system can be guaranteed to be completely secure. You should take care when sending information online and avoid sharing highly sensitive documents through unsecured channels.

11. Your rights

Subject to applicable law, you may have rights to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Request portability of your information where applicable.
• Object to certain automated processing where applicable.
• Complain to a relevant data protection authority or regulator.

The UAE PDPL provides individuals with rights relating to access, correction, deletion, restriction, transfer and objection to certain processing, while UK GDPR-style guidance similarly requires privacy notices to explain individual rights.

To exercise your rights, contact us at: ops@egre.com

We may need to verify your identity before responding.

12. Third-party websites

Our website may contain links to third-party websites, including property portals, developers, payment providers, social media platforms or professional advisers.

We are not responsible for the privacy practices, content or security of third-party websites. You should review their privacy policies before providing information.

13. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated date.